Bios
Frank G Scarpaci , President – Vianova
With over 30 years of small business and corporate experience combined with over 25 years of community service involvement, Frank brings a unique experience and perspective to his role as a consultant. He began his corporate career at a world-class Fortune 100 corporation, where he managed a single retail travel location and quickly rose to manage teams and strategic projects on a national level.
His work experience includes positions in consumer and business sales, account management, people leadership, employee development, service quality and strategic business planning. In all his roles, Frank has used his strengths in developing creative solutions to complex problems, organizing resources to achieve goals, building relationships and inspiring colleagues to become involved in their communities.
Some of the organizations he has worked and consulted with include: American Express, San Diego Performing Arts League, San Diego Youth & Community Services, Fenway Community Health Center, Boston Conservatory, Groovy Like a Movie, AIDS Action Committee of Massachusetts, San Diego Human Dignity Foundation, Alliance Healthcare Foundation and Pasadena Unified School District.
In 2001, Frank received the Community Service Award from San Diego LGBT Pride for his role as project creator and leader of the Shared Heart Youth Center Project to benefit the Hillcrest Youth Center. He is also a recipient of American Express’ 150 Great Citizens Award and the American Express Chairman’s Award for Quality.
He attended Northeastern University and Rhode Island Community College and recently earned his certificate in Project Management from San Diego State University.
Frank is also a LEAD San Diego graduate. Described as a “Master’s Degree” on San Diego, LEAD San Diego trains regional civic leaders through its nine-month curriculum in leadership development. Established in 1981, LEAD San Diego is one of the oldest and most prestigious community leadership organizations in the nation and is highly regarded throughout the greater San Diego region. LEAD San Diego’s influential members represent all sectors of the community and are dedicated to providing leadership that is dynamic, meaningful and relevant.
Linda Markarian, Senior Consultant – Vianova
Linda has over 15 years of project management experience in both the corporate and non-profit setting. With experience in both software development and event management and fund raising, she has assisted nonprofits with database conversions and event management software implementations.
Her Boston-based clients include an arts organization, a breast cancer research organization, and a professional event management company handling large-scale events. She has also organized international and national conferences for universities and associations and managed logistics for a local film festival.
She holds an MBA from Simmons School of Management.
Contributing Authors
Shirley Day
Shirley Day is a training and communications professional with a combined experience of 25 years in corporate and consulting environments. Shirley later pursued a career in training and professional development to continue reaching audiences on a more personal level. For more than 12 years she worked as a training manager, curriculum developer, instructor, and change agent for a host of industry leaders including Qualcomm, Nan McKay and Associates, Glacier Water, and Newland Communities. She also worked alongside executives to support employee development initiatives. For two of her employers, she was able to successfully secure a generous amount of training grants from the state of California.
Shirley is the children’s book author of Luna and the Big Blur, which was published in 1987 by Magination Press of New York. A second edition was released in March 2009, and was recommended Parenting Magazine later in May. She is under contract to write a series of books for Harmony Kidz, a company that celebrates diversity.
Holly Green, The Human Factor
Holly is the CEO of THE HUMAN FACTOR, Inc. and is a highly sought after and acclaimed speaker, business consultant, and author. Her unique approach to creating strategic agility, helping others go slow to go fast, will change your thinking. Drawing on more than 20 years of in-the-trenches experience, she understands the challenges facing today’s leaders and managers and shares practical guidance for thinking differently and winning today.
Her clients include Google, The Coca-Cola Company, AT&T, Dell Computer, Expedia, RealNetworks, and Microsoft, as well as numerous start-up and mid-sized businesses. She was previously President of The Ken Blanchard Companies, a global consulting and training organization as well as LumMed, Inc. a biotech start up. She has a broad background in strategic planning, leadership and management assessment and development. Holly’s top selling book, More Than a Minute: How to be an Effective Leader & Manager in Today’s Changing World , now in five languages and distributed globally, goes beyond the theory of leading and managing by providing practical, action oriented information. She’s also a contributing author to best seller, Shift Happens released in December 2009.
For more information about Holly G. Green, please visit http://thehumanfactor.biz or http://MoreThanaMinute.com
Farron Levy, True Impact

Farron is Founder & CEO of True Impact (http://true-impact.com), which provides web-based software, and consulting services, to help organizations quantify the social, financial, and environmental return on investment (ROI) of their corporate citizenship activities.
Previously, he was a partner and director of cost-benefit-analysis services at SmithOBrien, a social auditing firm; co-founder and president of a web-based yield-management service for the restaurant industry; and an analyst with Industrial Economics, Inc., an environmental and economic consulting firm.
Farron has also managed urban economic development projects for the Commonwealth of Massachusetts, Social Venture Network, and CitySkills (where he was executive director); and served as an advisor to City Year, New Profit, and CitySoft. Farron is currently an associate staff member of the Boston College Center for Corporate Citizenship. He earned an MPP from Harvard University, and a BS with university honors from Carnegie Mellon University.
Catherine Mattice, MA, NoWorkplaceBullies
Catherine Mattice, MA is an inter-organizational communications professional with several years experience in customer relations, human resources, strategic business development & management, and training. Catherine’s consulting firms, Catherine Mattice Consulting and NoWorkplaceBullies focus on formal communication processes and documents, internal relationships, successful new employee integration, strategic organizational culture shifts and healthy workplaces. Catherine holds a Bachelors and Masters degree in Organizational Communication from San Diego State University and is an internationally recognized consultant and researcher in the field of workplace bullying. She frequently appears on the local news as a human capital management expert, has published several articles nationwide, and has presented her research internationally.
Catherine also currently teaches at National University and ITT Technical Institute in the subjects of group dynamics, world cultures, social psychology, public speaking, business ethics and professional procedures/resume writing; and serves on the Program Advisory Committee at California College. She also serves on the Board of Directors for the American Society of Training & Development, San Diego Chapter, and is working with the Board of Directors for the newly created International Association of Workplace Bullying as the Corporate Membership Recruiter & Coordinator and resident expert in business development.
Sherri Petro, VPI Strategies and Workplace Evolution
Sherri, President of VPI Strategies and founding partner in Workplace Evolution, has been consulting for 9 years in the for-profit, non-profit, and government sectors after a 16 year corporate career. She creates more financially sustainable organizations via strategy development and execution, training, and coaching. Sherri is acutely aware of generational misunderstandings that result from different belief structures and lack of coherent communication. She is sharing the motivations of each generation to create better targeting, messaging and connecting as you market, sell and motivate others to buy. She looks to offer remedies by creating understanding and making connections at the belief level versus only at the behavioral level.
Sherri’s diverse professional background includes customer service, operations, administration, sales, marketing and strategic planning.
Sherri earned a Master in Business Administration degree with an emphasis on Strategic Planning from Pepperdine University. She graduated with a Bachelor of Arts degree in Psychology from Youngstown State University, magna cum laude. She is also a graduate of LEAD San Diego.
Jim Simcoe, ecoLife Consulting
Jim is an eco-consultant, green speaker, LEED consultant and Certified Green Building Professional with a background in green real estate. He consults with commercial property owners, builders, and businesses. He also teachs sustainable business practices as an instructor for Quattro University and serve on the Board of Directors of the New Leadership School (a flagship green school in San Diego).
Jim’s designations include: Certified Green Building Professional, EcoBroker, and Real Estate Broker.
