Archive for category Corporate Philanthropy

It’s interesting (and comforting) to know that even during this painful recession, 80% of consumers feel it’s important for companies to set aside funds for social causes.  That’s according to the second annual “goodpurpose ™” study conducted by Edelman.  The study also shows “that 83% of consumers are willing to change their own consumption habits to help make tomorrow’s world a better place. “ 

 

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Frank G Scarpaci is the president and founder of The Vianova Group, LLC, a corporate social responsibility consulting and training firm based in San Diego, CA.