Archive for category Customer Loyalty
Link Between Investment In Social Responsibility and Reputation
Posted by vianova in Corporate Social Responsibility, CSR Measurement, Customer Loyalty, Sustainability on February 24, 2009
Is there a correlation between the amount of effort and resources invested in social responsibility and a company’s reputation?
According to a recent survey released by the Boston College Center for Corporate Citizenship and Reputation Institute, there is. Companies who have invested in a strong Social Responsibility profile get a much higher level of consumer support than other companies.
It wasn’t that long ago when all a company needed to go was donate to a few charities, place recycle bins throughout the office and organize a volunteer day for employees to be considered “socially responsible.”
It’s amazing how times have changed.
Frank G Scarpaci is the president and founder of The Vianova Group, LLC, a corporate social responsibility consulting and training firm based in San Diego, CA.
Heart & Sole
Posted by vianova in Cause-Related Marketing, Corporate Social Responsibility, Customer Loyalty, Sustainability, Values-based Business on February 21, 2009
One of the most inspirational social entrepreneurs today, I believe, is Blake Mycoskie, founder and “chief shoe giver” of TOMS Shoes.
Blake founded TOMS Shoes with the idea that for every pair of shoes sold, they will give a pair of to a child in need. According to Blake’s blog, TOMS “started as a “project” to give 250 kids in Argentina their first pair of new shoes.” Since its founding in May of 2006, TOMS has become one of the fastest growing shoe companies on the planet. Amazing story. To date Blake and his team have given over 85,000 shoes to children in Argentina, South Africa and Ethiopia.
Here are just a few examples of why we are big fans of TOMS Shoes and it’s founder, Blake Mycoskie:
- Giving back has been incorporated into the DNA of TOMS from the start. It is a core value that is evident in all aspects of their business.
- TOMS partners with nonprofit organizations around the world to ensure that kids with the greatest need are given shoes. They do their research to ensure they partner with the right organization.
- TOMS is incorporating environmentally sustainable materials in the production of their shoes.
Check out this video of TOMS’ first “shoe drop” in Argentina in 2006:
Frank G Scarpaci is the president and founder of The Vianova Group, LLC, a corporate social responsibility consulting and training firm based in San Diego, CA.
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