Posts Tagged CSDRI Index
Link Between Investment In Social Responsibility and Reputation
Posted by vianova in Corporate Social Responsibility, CSR Measurement, Customer Loyalty, Sustainability on February 24, 2009
Is there a correlation between the amount of effort and resources invested in social responsibility and a company’s reputation?
According to a recent survey released by the Boston College Center for Corporate Citizenship and Reputation Institute, there is. Companies who have invested in a strong Social Responsibility profile get a much higher level of consumer support than other companies.
It wasn’t that long ago when all a company needed to go was donate to a few charities, place recycle bins throughout the office and organize a volunteer day for employees to be considered “socially responsible.”
It’s amazing how times have changed.
Frank G Scarpaci is the president and founder of The Vianova Group, LLC, a corporate social responsibility consulting and training firm based in San Diego, CA.
