Posts Tagged goodpurpose survey
Consumer Loyalty to Socially Responsibile Brands Remains Strong
Posted by vianova in Cause-Related Marketing, Corporate Philanthropy, Customer Loyalty on February 16, 2009
It’s interesting (and comforting) to know that even during this painful recession, 80% of consumers feel it’s important for companies to set aside funds for social causes. That’s according to the second annual “goodpurpose ™” study conducted by Edelman. The study also shows “that 83% of consumers are willing to change their own consumption habits to help make tomorrow’s world a better place. “
Frank G Scarpaci is the president and founder of The Vianova Group, LLC, a corporate social responsibility consulting and training firm based in San Diego, CA.
