There’s a common misconception that only big corporations should be concerned with social responsibility. That’s no longer true. Small and medium-sized enterprises are discovering that social responsibility is no longer optional to succeed today. Here are 3 reasons why:
- Employees want it: When employees feel they are working for a company that has a real commitment to social and environmental responsibility, they will likely be more engaged and energized in their jobs. This can build a sense of community and teamwork which brings everyone together and leads to happier, more productive employees. Happy employees create happy customers which produce better business results.
- Customers expect it: According to a recent study, more than 90 percent of the consumers surveyed are more likely to trust and be loyal to socially responsible businesses compared to companies that aren’t. Millennials, as consumers, are also influencing companies to change the ways of doing business to align with the social and environmental values important to them.
- It will save you money: Improving operational efficiency is one way your business can save money. Operating efficiently not only improves the workplace for your employees, it enables your business to improve quality and customer service. Your business will also save money by implementing environmental measures to reduce energy and water usage can add to the bottom-line.
If you’d like to learn how your business can harness the power of social responsibility to improve and grow your business, visit our Sustaianble Business Consulting Services page, or schedule a quick consultation with me. We offer a range of services from assessment to program design.