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Vianova Benefit Report


A business that makes nothing but money is a poor business.

– Henry Ford

Founder Statement

As a company, VIANOVA is committed to using business as a force for good. This means operating ethically and with uncompromising integrity; giving back through volunteerism, pro bono services and financial support; and reducing our environmental footprint in any way we can.

We affirmed this commitment in 2008 by seeking and earning B Corporation certification for the first time. One of the first companies to do so. In 2013 we reaffirmed this commitment by becoming a California Benefit Corporation. I’m happy to report that in 2023, VIANOVA was re-certified as a B Corporation for the seventh time.

Thank you for reading our 2022 Social Impact Report. I’m honored that you are taking the time to learn a bit more about us.

With gratitude,

Who We Are

Vianova is a consulting and facilitation company specializing in helping leaders and teams come together to create long-lasting positive change for their organizations and those they serve. Our services include strategic planning facilitation, company retreat planning, and meeting and retreat facilitation.

Vianova, which means “new path,” is a purpose-driven business committed to doing its part in building an inclusive, equitable, and sustainable economy that works for everyone and the planet.

Our Mission

Helping leaders and teams collaborate, explore what’s possible and create positive change for their most important stakeholders, their communities, and our planet.

Vianova, Inc. Impact Business Model


At Vianova, Inc., our mission is to ignite transformative and sustainable change within organizations by harnessing the collective power of group dynamics. As a certified B Corporation, and a California Benefit Corporation, we are committed to creating a positive impact on our clients, community, environment, and employees. Our Impact Business Model (IBM) is central to this commitment, guiding our strategies and operations to ensure we balance purpose and profit effectively. This section of our 2023 Social Impact Report outlines our IBM and assesses our performance in key impact areas.

Core Impact Areas

  1. Environmental Impact
    • Carbon Neutrality: Since 2016, Vianova has maintained carbon neutrality. We achieve this through a combination of reducing our carbon footprint and investing in certified carbon offset projects.
    • Sustainable Practices: Our commitment to sustainability is reflected in our operational practices, including the use of eco-friendly materials, digital documentation to reduce paper waste, and promoting virtual meetings to minimize travel.
  2. Customer-Oriented Impact
    • Positive Client Outcomes: Our facilitation services are designed to enable organizations to achieve their strategic goals, fostering innovation, collaboration, and sustainable growth. We measure our success through client feedback and the tangible outcomes of our facilitation engagements.
    • Educational Impact: We provide educational resources and workshops that empower our clients to implement effective collaboration and strategic planning techniques independently.
  3. Community-Oriented Impact
    • Economic Impact: Vianova is dedicated to supporting economic development in underserved communities by offering pro bono facilitation services to non-profit organizations and local businesses.

Our B Impact Assessment Reports

A company’s B Impact Assessment score is measured on a 200-point scale, with a minimum score of 80 required in order for a company to be eligible for B Corporation certification. VIANOVA has selected the B Impact Assessment as its third-party standard for measuring its social and environmental performance. For more information visit: B Impact Assessment.

About Our Score

The B Impact Assessment is updated every three years. With each revision, the bar is raised – as it should. Revisions to questions in the B Impact Assessment naturally cause score fluctuations between versions, and will affect some companies more than others as evidenced in the changes in Vianova’s scores. 

Our latest assessment (V6) had a new goal structure, which is more aligned with other relevant initiatives like the Sustainable Development Goals and the Global Reporting Initiative.  

We are very proud 20 point impact improvement in our latest B Impact Score.

Our Impact: Governance

As a Certified B Corporation, and a California Benefit Corporation we balance purpose and profit. We measure our success across a spectrum of areas that include revenue as well as the impact we have on our workers, clients, our community, and the environment.

We are proud to be among the first wave of businesses to adopt this purpose-driven approach; we’ve been B Corp certified since 2008.

Our overall mission is to help organizations on their journey to create greater value for themselves, their most important stakeholders, their communities, and our planet. In 2022 we updated our company values to better guide us moving forward:

  • Lead with purpose
  • Focus on people
  • Do the right thing
  • Make a difference

We are proud to be a California Benefit Corporation, which ensures that in addition to making a profit, we preserve our mission and consider all stakeholders.

Our Code of Ethics

Vianova’s recently updated Code of Ethics provides ethical and responsible guidelines that we use to run our company and guide our work with clients, community, our team, and other stakeholders. With the emergence of new technology, including AI, we expanded our ethics code and privacy policies. The Code is now available publicly. We invite you to review our policy here: Our Code of Ethic Policy


Our Impact: Community

Giving Back

In keeping with our commitment to giving back, we continued our 1% for the Planet pledge in 2023 by donating 1% of our gross sales to environmental organizations tackling our planet’s most pressing environmental issues. In addition, we provided sliding-scale fee discounts to all our nonprofit clients.

We are committed to supporting the communities in which we live and work, and the issues that impact quality of life for all. We are proud to have supported these amazing nonprofits in 2023:

Supplier Diversity

We continued to support our community by purchasing from and partnering with small, local and/or women and minority- owned business for essential business services.

Our Impact: Environment

NetZero by 2030 Commitment

In 2017 we signed the NetZero by 2030 pledge as part of our commitment to B Lab’s Declaration of a Climate Emergency.

Our commitment to a low carbon future includes encouraging customers to use electronic versions of our work products, reducing paper use and shipping.

Vianova’s total measured CO2 emissions equaled 22.504 metric tonnes. For 2023, we offset 100% through fellow B Corp  Offset Alliance. View our our certification details here: 2023 Certification

Scope 2: Direct Emissions

Our Scope 2 emissions come from electricity usage for our office. Ways in which we reduced our electricity usage in 2023 included the recent purchase of more energy efficient computers and the replacement of doors and windows designed to meet ENERGY STAR® qualifications.

Scope 3: Business Travel

The majority of our greenhouse gas emissions is from business travel. Wherever lower emissions method of air and ground transportation, for example selecting hybrid vehicles for car rentals. In 2023, we experienced a significant increase in business travel due to growth.


Our commitment to protecting the environment includes the proper handing e-waste, where things like computers, cell phones, laptops and ink cartridges are returned to their manufacturer or other entity for repurposing, recycling, or otherwise responsible disposal.

Green glass globe on grass

Our Impact: Customers

Capacity Building

We are honored to have helped many clients build a plan for sustainable growth and greater impact. Our capacity building engagements represented 100% of our total business in 2024. (Capacity Building: % of revenue from services that help build the financial and social viability of purpose-driven enterprise clients, which in turns helps them continue to serve their stakeholders.)

Vetting Clients

Since the company’s founding in 2005, our business development practices have focused on working with mission-aligned organizations. Helping social enterprises, Certified B Corps, nonprofits, and other purpose-fueled organizations achieve their missions is key to how we achieve our own.

Certified LGBT Business Enterprise

Vianova renewed its LGBT Business Enterprise certification through the National Gay and Lesbian Chamber of Commerce. This is an important part of our identity as a company that prioritizes equity and inclusion and encourages employees, clients, and other stakeholders to fully engage in the work we’re doing.

Looking Ahead to 2024

In 2024 VIANOVA will continue to build on and improve upon its efforts in 2023. As a small consulting business, our greatest impact will come from helping other purpose-driven companies and nonprofits improve theirs. In addition we will continue our efforts to grow the B Corp community here in San Diego and beyond.

In addition to maintaining the progress we have made, these are the goals we’ve identified for Vianova in 2024:

  • Relaunch our Pro Bono Grant Program: We pledge to donate a minimum of two facilitation engagements by the end of 2024.
  • Support B Local San Diego: Continue to champion the B Corp movement in the San Diego region through public speaking, meeting with various business groups and collaborating with fellow B Corps to introduce the B Corp certification to local businesses.
  • Encourage sustainable meeting practices: We will continue to encourage our clients to explore ways to reduce the environmental impact of the meetings and retreats we facilitate.