We love working with Associations. Associations are essential for bringing professionals together because they offer a setting for networking, professional development, and knowledge sharing. One of the most common challenges our association clients share when when engaging in strategic planning is growing and retaining their membership.
Organizations must come up with new and creative ideas to draw in and keep new members in light of the constantly changing business environment and technological advancements. Therefore, we have prepared these suggestions for associations to find new professional association members:
Virtual Events Hosting
Hosting virtual events is a creative and successful way to draw in new members in our digital age. Professionals can participate in association events from anywhere worldwide thanks to virtual events like webinars, online conferences, and networking events. In addition, associations can use virtual events to highlight their expertise and draw in new participants who are curious about the subjects and themes covered.
Collaborate with other organizations
Your reach can be increased, and new members attracted by working with other associations in your industry. By working together, associations can pool their resources to plan events, exchange information, and support one another’s initiatives. To draw members from each other’s networks, associations can also provide benefits for joint membership.
Offer training and certification that are specific to the industry
Offering certification and training programs tailored to the industry is a great way to draw in professionals looking to advance their careers. Members can benefit from these programs by developing their abilities, learning new things, and showcasing their expertise to potential employers. Associations may also provide discounts on certification and training programs to entice new members.
Social media leverage
Social media sites like Facebook, Twitter, Instagram, and LinkedIn can be effective tools for organizations looking to add new members. In addition, associations can use social media to interact with potential members and share information, resources, and events. Online communities and networking groups can also be established using social media, allowing members to connect and exchange information.
Create Mentorship Programs
Mentorship programs can help new members connect with experienced industry professionals. These programs can provide a valuable opportunity for new members to learn from experienced professionals, gain new insights, and expand their professional networks. In addition, associations can leverage mentorship programs to attract new members seeking to learn from their peers.
Offer Member Referral Programs
Member referral programs are an innovative way to incentivize current members to refer new members to the association. Associations can offer rewards such as discounts, free events, or exclusive content to members who successfully refer new members. This can incentivize current members to actively promote the association and recruit new members.
Offer exclusive content
A great way to show your members the value of membership is to provide them with exclusive content like white papers, research reports, and webinars. Potential members may find it very appealing to have access to industry-specific content that isn’t available elsewhere.
Send Personalized Emails
Personalized emails are a powerful way to attract new members while keeping the ones you already have. Using email marketing software, create targeted email campaigns that concentrate on the particular requirements and interests of your members. They may recommend events, services, or content on a personalized basis based on their interests and prior interactions with your association.
Associations need to be innovative in their approach to recruiting new members. By leveraging virtual events, collaborating with other associations, providing industry-specific training and certification, leveraging social media, creating mentorship programs, and offering member referral programs, associations and more can attract new members and retain existing ones.
These strategies can help associations to remain relevant in today’s ever-changing business landscape and provide value to their members.
If you are looking for a fun and engaging way to brainstorm ideas to grow your membership, check out our Ideation Facilitation services.